We wanted to create an impact 3D Beauty Product, that has an power visual content that Quilmes deserves rather than a traditional CG ART.

Was important for us to make an a nature LayOut for this can. Through art direction, we establish a correct motion scene. Trying con capture an amazing moment freeze on space an time.

From the very beginning we had to recreate a the Label from cero, taking a guide from the old pictures. We wanted to make a stunning object with a gorgeous close up. 

We take a an physical camera render to approach to the reality of a real frame camera, and at the same time we generate a HDRI from a scratch, to make an atmospheric sense of reality. 

Finally we spend a long time compositing different lights volumes to make the smaller details push the sense of beauty of this scene.